CONTEXT:
The country's nutritional health situation concerns a number of population sectors.
According to the Health and Family Health Survey (Endes 2023), 40% of Peruvians older than 15 are overweight and 20% have obesity. That means that about 60% of the population in the country have a weight that isn't considered suitable for their age (Ministry of Health, 2024).
At this juncture Fimmashi adds up as a useful and amusing digital solution that aims to support the efforts of users committed to improving their well-being and challenges to this goal.
8 out of 10 Peruvians wish to have a healthy diet. Nevertheless, only 34% incorporates this into their daily routine and 45% do so occasionally. According to Impresa Research, his study Health Consumption Trends (2023).
PROBLEM
Patients who start a nutritional regimen often leave the plan established by their nutritionists, as the process of integrating nutritional habits into their daily activities ends up being overwhelming. The absence of a system with continuous monitoring and the necessary continuous motivation lead to their commitment to be diluted with the passing of the days.
SOLUTION
Fit Mashi is a nutritional counselling service designed to facilitate the formation of healthy eating habits in patients and also with them to solve daily difficulties that arise during this process. Thus its scope includes both face-to-face (nutritional) and digital (mobile) models.
The initiative offers custom nutritional schemes for people who wish to improve their general well-being and those who seek to achieve specific objectives. Fit Mashi's differential value lies in its approach to creating sustainable habits, supported by a gamification system that integrates goals, challenges and bonuses to maintain patient motivation throughout the process.
DESIGN MODEL
EMPATHIZE STAGE
SEGMENTATION
The problems referred to extend among different population groups. Nevertheless, if we are to start to work on how to figure a solution, we have to delimit them. Thus, the proto- person profile was set up by the following:
USER & MARKET RESEARCH
Having outlined the user segment, I continued with the development of a research plan. The outputs of this instance helped to define what information would be important to know about the user and to help understand what possibilities have not been explored at market level.
Objectives
Also, as the project had been designed as a holistic service, targets were put forward and organized into two groups to achieve an orderly data processing. For his part, I would like to emphasize that the methods and findings used were not mutually exclusive.
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METHODS
To put into place the research process I chose to divide it into an exploratory and another conclusive phase, with this I would make sure that this will be as comprehensive as possible and that in turn I would be capable of providing substantiated recommendations to help build the service experience.
Stage 1 (Exploratory): Preliminary analysis
That instance, of an exploratory nature, allowed me to deeply explore the problem or user's need as well as understand the wider context in which it develops. The methods used at this stage have established a solid basis of initial understanding as well as collection of preliminary insights, identification of areas of interest and establishment of first hypotheses.
Stage 2 (C)oncluent): Survey analysis
At this concluding stage of the study, I chose to use polls as the main tool. That approach was useful to validate initial scenarios and complete understanding of users' preferences and needs on a large scale and to achieve metrics about satisfaction with current or potential experience.
A total of 124 surveys were conducted with individuals interested in improving their health habits. That sample covered an extensive age range from age 20 to people from age 40 and beyond, enabling a diversity of public representation.
FINDINGS
Following validation of the main scenarios by means of the latest survey. The main trends with respect to the user group have been found.
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Having compiled information from earlier instances, I proceeded to organize them with pain points using Diagrams of affinity.
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DEFINE STAGE
USER PERSONA
With information from the previous stage, I propose to outline three profiles ofuse person. That step allowed me to humanize the motif, conduct and needs of the target public. When I transformed abstract data into complete profiles, I was able to identify common frustrations, such as a lack of time to cook or a temptation to consume unhealthy food.
That way, I was able to design more empathic and aligned solutions with users' actual needs, ensuring the relevance and effectiveness of the product or service. By representing specific segments of the public, these profiles facilitated the creation of product characteristics that really bring value and thus guaranteed a product that meets users' expectations and desires.
Press enter or click to view image in full sizePress enter or click to view image in full sizePress enter or click to view image in full sizeUser people: 1) Fernando / 2) André / 3) Camila
JOURNEY MAP
PROBLEM STATEMENT Users tend to lose their motivation and give up their progress of change as they end up being designed as an obligation.
IDEATION STAGE
How Might We (HMW)
Having defined the main problem, I chose to start the stage of thought using this technique.
Motivated as it allows to promote exploration of potential solutions without limiting my creativity to closed responses or prethought solutions. Also help me to focus on opportunities for user value creation and not restrictions that could arise in their performance.
How can we turn the process of creating healthy habits into a playful and entertaining experience?
VPC
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USE FLOWS
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ARQ.INF
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WIREFRAMES IU KIT BRAND PROTOTYPE
FINAL DESIGNPress enter or click to view image in full size
